To be an effective conduit for manufacturing and service-oriented
companies that allows entry, maintenance and expansion into the
global marketplace, successfully completing international projects
through exceptional customer service and technical expertise.
Joseph Cool, President of Cool & Associates Inc., specializes in assisting
small to medium size companies in the expansion of existing markets and
introduction/expansion into the global marketplace using synergistic market
analysis. These skills, coupled with the network of decision-makers Cool has
developed throughout his career, provide him the flexibility to readily travel
from country to country pursuing business opportunities and promoting products.
His knowledge of the Middle East marketplace resulted in Cool being selected
as a member of the 1998 US-Saudi Government joint-sponsored Saudi Trade Delegation
traveling throughout the U.S. identifying American manufacturers for potential
business opportunities. He is experienced in management, marketing, engineering
and operations. Cool also has worked with many foreign commercial companies and
military units throughout the world and has been employed as a Telecom Consultant
by several companies internationally. Previously, he worked as director of
systems engineering at Harris RF Systems. Cool recently returned from Bosnia
and Latvia (2004) as a Member of the Michigan Civic Leaders Tour, and is developing
a "business presence" in Eastern Europe for access to the European Union (EU). He
also is re-establishing contacts within the Gulf Cooperative Council (GCC).