Cool & Associates 248-683-1130 Where quality is never an accident
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Cool & Associates, Inc. is a consulting company that effectively assists small-medium sized businesses for their entry, maintenance and expansion into the global marketplace. Having worked in 54 countries throughout the world, the owner/president brings a unique view of the many varied cultures that all organizations must adopt in an effort to enter, maintain and expand in the global marketplace. Through exposure to virtually every culture in the world, C&A also conducts educational programs, speaking engagements and business planning functions.

Our Vision

To be an effective conduit for manufacturing and service-oriented companies that allows entry, maintenance and expansion into the global marketplace, successfully completing international projects through exceptional customer service and technical expertise.


Joseph Cool, President of Cool & Associates Inc., specializes in assisting small to medium size companies in the expansion of existing markets and introduction/expansion into the global marketplace using synergistic market analysis. These skills, coupled with the network of decision-makers Cool has developed throughout his career, provide him the flexibility to readily travel from country to country pursuing business opportunities and promoting products. His knowledge of the Middle East marketplace resulted in Cool being selected as a member of the 1998 US-Saudi Government joint-sponsored Saudi Trade Delegation traveling throughout the U.S. identifying American manufacturers for potential business opportunities. He is experienced in management, marketing, engineering and operations. Cool also has worked with many foreign commercial companies and military units throughout the world and has been employed as a Telecom Consultant by several companies internationally. Previously, he worked as director of systems engineering at Harris RF Systems. Cool recently returned from Bosnia and Latvia (2004) as a Member of the Michigan Civic Leaders Tour, and is developing a "business presence" in Eastern Europe for access to the European Union (EU). He also is re-establishing contacts within the Gulf Cooperative Council (GCC).

The Pontiac News Press Releases (Please request details at
Date Title

The Pontiac News column – “The World According to Joe Cool” provides details of December Festival presentations to Children’s Christmas parties at the Mexican Mutual Society in Auburn Hills and Village Green of Waterford


The Pontiac News column – “The World According to Joe Cool” provides a specific example of LOCAL NETWORKING WITH INTERNATIONAL IMPLICATIONS IN A VERY SHORT PERIOD OF TIME – SE Michigan to Africa


The Pontiac News column - "The World According to Joe Cool" defines and challenges the Citizens of Pontiac to explore and enter the Global Marketplace


The Pontiac News column – “The World According to Joe Cool” provides information on Mosaic Ghana Africa, a Business Development and Cultural Tour to Ghana, NW Africa scheduled for 2008


The 2nd Issue of The Pontiac News continues the column “The World According to Joe Cool”


Joseph P. Cool Featured in Inaugural Issue of The Pontiac News in article entitled “The World According to Joe Cool”

Previously held positions:
Consultant Saudi ARAMCO/Various Est. in Saudi Arabia
Dir. of Short Range Systems Engineering Harris Corporation
Director of International Marketing Comtech Telecommunications Inc.
Systems Engineer Comtech Telecommunications Inc.
Electronics Engineer Litton Industries
Electronics Engineer US Department of Defense

Basic Knowledge

Korean (Hangul)
Chinese (Mandarin)

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